Made Thought spoke at last weeks agIdeas conference and made quite an impression on me. This project for a paper distributor started with the knowledge that all they had to play with was a big pile of paper, and so they did. The simple idea of a fold has been carried through all elements, tieing the brand identity together and achieving a stunning series of graphics. It is this clever simplicity, as often commented in in previous posts, which captures my attention.
The work of design studio Autobahn (Netherlands) experiments with materials, production methods and the re-invention of old typographic techniques. I love this hand made approach to achieve custom made designs.
As graphic designers it is all good and well for us to create things that look amazing, but in this image saturated world the real challenge is to get a brand noticed. I recently came across the work of advertising agency Droga5 who design innovative brand strategies to encourage interaction and inturn generate a brand story. This Bing Decode J Zay campaign is a great example of alternative viral marketing.
“Inspired by the forms, patterns, and movement found in nature and the built environment, Benjamin works with found objects and visual abstraction to create dynamic videos and animations. Made with a blend of stop motion animation and computer graphics, his fast-paced works have a vibrant choreographic style.”
Love love the work of Melbourne Designer Paul Marcus Fuog from studio Coop. He has an amazing skill of making a lot of content look minimal. He uses strong geometrical shapes and adventurous colour which has instant appeal for me.Check out his website for an awesome portfolio, as I have only placed a few of my favourites below.
He’ll also be speaking at this years agIdeas conference so I am super exited about that.
I recently had a go with a pin hole camera. Nothing fancy, just an old chocolate box. I was intrigued by its ability to capture images and in my research stumbled across the work of Abelardo Morell. He turns hotel rooms into pin hole cameras, blacking out the windows, leaving only a pin hole to produce images of the outside on the inside.